Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart

Lawson opens its first “mini supermarket” in Tokyo.

Lawson is one of Japan’s big-three convenience stores (the others being 7-Eleven and Family Mart), but Lawson itself has multiple sub-brands. For example, there’s also the budget-minded Lawson Store 100, with most items priced at 100 yen, and on May 28, the Lawson family expanded once again with the opening of L Minimart in Tokyo’s Kodaira district.

L Minimart says its mission is to be a “mini supermarket,” which sounds like a bit of a contradiction, doesn’t it? But Lawson believes there’s room for a new type of store in between convenience stores and supermarkets, with more fresh produce and ingredients than a standard Lawson would carry, but still offering more convenience and simplicity than a full-scale grocery store.

This first branch of the new L Minimart chain is about a 10-minute walk from the South Exit of Kodaira Station, and on opening day was scheduled to start welcoming shopper at noon. We rolled up at 11:15 to take a peek, and saw the staff busily taking care of their final preparations.

After killing some time wandering around the neighborhood, we came back at around 11:45, and were startled to see that in the 30 minutes we’d been gone, a line of some 70 people had formed!

We took a spot at the end, and as the time got closer and closer to noon, more and more people started showing up. By the time the doors opened, we estimate there were about 200 people waiting to get in.

But once they started letting people in, the line moved briskly, and it only took about 10 minutes for us to get to the front of it. Outside of the store were produce stands stocked with melons and kiwis…

…and there were more fruits and vegetables inside.

Looking around, we spotted lots of attention-grabbing yellow signs trumpeting especially low-priced items. Some of these were special discounts as part of the store’s opening sale (like 98-yen [US$0.65] bunches of bananas), and others were touted as everyday low prices, like tofu for as little as 49 yen a pack.

The meat section was far more expansive than anything you’d find at a regular convenience store, but L Minimart hasn’t forgotten its roots, as it has a very large selection of bento boxed lunches, sandwiches, salads, ready-to-eat-noodles, and onigiri (rice balls) as well.

The bento come in two price tiers, 499 or 399 yen, but with one exception. L Minimart has a Karaage Nori Ben (fried chicken and seaweed bento) that costs just 298 yen (US$1.95). At that price, it was too tempting to pass up, so we grabbed one for taste-testing, along with a few other items.

▼ The onigiri are also incredibly affordable, with seaweed-wrapped ones for 129 yen and non-seaweed ones for even less. It’s been years since major convenience store chains had prices this low.

▼ Five-kilogram (11-pound) bags of rice for 2,680 yen is also a glorious throwback to an era of more affordable groceries.

Don’t worry, L Minimart has sweets too. In addition to packaged cookies and cakes…

…they’ve also got a self-serve section of traditional Japanese desserts, like daifuku mochi dumplings, for just 100 yen each!

We also noticed that L Minimart sells packs of frozen meat. These aren’t always so easy to find in Japan, even at supermarkets, and look like they’d be very handy to keep on hand for meal prep.

As we mentioned above, we bought one of those ultra-affordable 298-yen karaage nori bento, and it turned out to also include a croquette, isobeage (tempura seaweed), and a bit of kimpira gobo (diced carrot and burdock root).

They all tasted good, but we have to admit that the portions were a little small. We didn’t feel ripped off, but in terms of how much food you get, this feels more like a fair price than a full-on bargain.

Of course, with the bento only costing 298 yen, there’s room to add something on the side, like an extra piece of the tasty karaage for 168-yen…

…or a 96-yen shio musubi (salted rice ball), made with delicious Koshiibuku rice from Niigata Prefecture, famed for having some of Japan’s best rice-growing farmland.

L Minimart takes another page from the supermarket playbook with rotating discounts for certain staples, and a calendar posted in the store showed the upcoming blocks of 10-percent-off days for eggs, natto, kimchi, and sandwich bread.

We came away happy from our shopping experience, and the huge crowd that L Minimart attracted on its first day shows there’s potential for a class of store between convenience stores and supermarkets (even L Minimart’s hours sort of split the difference between the two, as it’s open from 7 a.m. to 11 p.m. The Kodaira neighborhood is out in the suburbs of west Tokyo, but as major Japanese cities grow increasingly densely populated, we just might start seeing more stores like this that don’t need a large physical footprint in order to offer a full range of both groceries and ready-to-eat foods.

Shop information
L Minimart (Kodaira Nakamachi branch) / Lミニマート（小平仲町店）
Address: Tokyo-to, Kodaira-shi, Nakamichi 251 Excellence
東京都小平市仲町251エクセレンス
Open 7 a.m.-11 p.m.

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Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies

We’re headed to Kyoto today, but not to see the temples or shrines.

Temples and shrines are the first things that come to mind when travelers think of Kyoto, but the prefecture is also a treasure trove of outstanding michi no eki, or “road stations.” These combination roadside shops/rest areas offer a variety of unique local products, from foods and drinks to handicrafts, and with Kyoto Prefecture’s rich culinary legacies, its road stations include ones in famous green tea-growing regions and fishing ports on the coast of the Sea of Japan.

Today we’re asking our Japanese-language correspondent Susan, a native of Chiba Prefecture who’s travelled to 850 michi no eki, including all of the ones in Kyoto, for his list of 10 best Kyoto road stations, presented in no particular order.

1. Ocha no Kyoto Minami Yamashiro-mura (Minami Yamashiro Village)
Website

Minami Yamashiro is the only town in Kyoto Prefecture that’s legally classified as a “village” (mura in Japanese), and that alone brings a lot of travelers to this road station. Locally grown tea is the star attraction here, and in the attached restaurant you can dine on soba noodles with green tea mixed into their buckwheat flour. Looking for something sweeter? The Muracha (“Village Tea”) Pudding is not to be missed, with a deep, direct delivery of green tea flavor in every bite.

2. Michi no Eki Miyama Fureai Hiroba (Nantan City)
Website

You’ll find this road station on the way to Kayabuki no Sato, a beautifully preserved historic neighborhood with traditional thatched roof Japanese farmhouse architecture. The thing you’ve got to try if you come here is the Miyama Milk from the local dairy, or at least the ice cream, frozen yogurt, or cheese made with it.

The gelato is Susan’s personal favorite, rich but with a clean finish, and the lines get long for it on the weekends, but it’s worth the wait.

3. Michi no Eki Funaya no Sato Ine (Yosa)
Website

On its north side, Kyoto Prefecture stretches all the way to the coast of the Sea of Japan, and that’s where you’ll find the town of Yosa and Ine, a neighborhood of traditional fishermen boathouse homes built out over the water.

The refreshments on offer here include locally made soba and small-batch sake, but Susan also gives a special mention the hisuku, skewers of dried fish that you can buy from the outdoor Umyado stand to snack on while you admire the scenery.

4. Michi no Eki Nagomi (Funai)
Website

Heading back into the more mountainous inland, we come to this michi no eki in the town of Funai, situated next to the Yuragawa River. This is a tranquil spot befitting its Nagomi name (which means “harmony”), and your heart will feel even more at ease if you’re indulging in a cup of Mont Blanc pudding at the attached Nagomi Cafe.

Seasonal highlights include spring strawberries, autumn chestnuts, winter mochi, and in summer, a special “ayu garden” where you can experience catching ayu (a kind of river fish) by hand, then having it grilled up by the staff for you to enjoy at its freshest flavor.

5. Michi no Eki Mizuho no Sato Sarabiki (Funai)
Website

We’re still in Funai for this easy-to-access road station off the the Kyoto Expressway, near where travelers enter the lush countryside of the Tamba Highlands. The Mizuho district is famous for its buckwheat farms, and also for the soba noodles made from the grain, so naturally you can enjoy a bowl of them here, and the hiratake mushrooms, gathered in the local mountains, are delicious too.

This road station’s most unique feature, though, is its mini field hockey court. The Mizuho district hosted national field hockey championships during a sports event back in 1988, and the game has remained popular in the area ever since.

6. Michi no Eki Umi no Kyoto Miyazu (Miyazu City)
Website

Yes, the building itself looks cool, but this one is primarily on the list because it offers a great vantage point for seeing Amanohashidate. Considered one of the three most beautiful views in Japan, Amanohashidate is pine tree-covered sandbar that stretches across Miyazu Bay and is supposed to look like a bridge climbing into the heavens, especially so if you bend over and view it through your legs so that it’s upside down.

▼ Susan and a friend in front of Amanohashidate

The road station here has an attached shop with local sake and other souvenirs, but the main appeal really is the view, so make this one a daytime visit.

7. Michi no Eki Tango Okoku Shoku no Miyako (Kyotango City)
Website

Shoku no Miyako translates to “Capital of Food,” and the scale of this road station certainly warrants that distinction, as its approximately eight times the size of Japan’s famed Koshien baseball stadium. Whether you’re in the mood for Kyoto Tanba Kurowagyu steak or wood-fired pizza, there are restaurants here that are happy to oblige, and big eaters will enjoy the noodle shop with all-you-can-eat udon.

With so much to eat, you might want to have two meals here, and there are go-karts, a petting zoo, and even a hotel if you need something to do or somewhere to relax between chow-down sessions.

8. Michi no Eki Springs Hiyoshi (Nantan City)
Website

Aside from being valuable parts of public infrastructure, many dams in Japan have become tourist attractions in and of themselves. This road station is situated next to the Hiyoshi Dam, and fatures facilities such as an onsen hot spring bath, heated swimming pool, sauna, and outdoor BBQ spaces.

If you need provisions, the souvenir shop sells locally sourced mushrooms and eggs, and there’s even a campground with cottages for overnight guests.

9. Michi no Eki Kyoto Shinkoestumura (Nantan City)
Website

This road station is right off the Kyoto Jukan Expressway’s Sonobe Interchange, making it super-easy to access while driving across or around Kyoto Prefecture. Locally grown Onshin rice is the pride of the place, and aside from sacks of the rice itself you can taste it in the mochi rice cakes and senbei rice crackers sold in the souvenir shop.

This michi no eki also has a good selection of nama yatsuhashi, Kyoto’s representative sweet treat of a folded triangle of soft mochi with sweet red bean paste inside. Granted, you can find nama yatsuhashi at plenty of other places in Kyoto, but this road station’s easy expressway access makes it a very convenient place to pick up an extra box or two on your way home.

10. Michi no Eki Maizuruko Toretore Center (Maizuru City)
Website

And last, we’re back on the north coast of Kyoto Prefecture to stop at Maizuru Port, one of the largest seafood markets along the Sea of Japan. As soon as you step inside, you’ll be surrounded by the bustling energy of merchants hawking fresh catches of fish, crab, and oysters, among other saltwater delicacies.

This is basically the Tsukiji of road stations, with delicious snow crab in winter, iwagaki oysters in summer, and buri (yellowtail) in autumn, no matter when you visit, you’ll find something great to eat.

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Sushi Pizza surprises diners in one of the best food destinations in Japan

New fusion food looks set to become a hit on social media. 

If you’re in Japan and find yourself in the mood for pizza, but with a hankering for sushi as well, there’s a new restaurant in Osaka ready to satisfy both those needs, all in one easy-to-eat slice.

Called Sushi Pizza, this new fusion food is the brainchild of Kaisen Monogatari, a sushi and izakaya restaurant in the city’s lively Dotonbori district. Osaka, and this district in particular, is bursting at the seams with so many places to eat that the word “kuidaore” or “eat yourself into ruin” is often used to describe it.

Released on 1 May, the Sushi Pizza features a crispy crust made from lightly fried seaweed and sushi rice, with a variety of seafood toppings to choose from.

Prices start at 1,078 yen (US$6.77) for the “Seafood Salad” or the “Oil Sardine” slice with sardines, olives, and tomatoes, and rise to 1,408 yen for the “Eel Butter” with eel, butter and egg and the “Chunky Seafood” containing shrimp, mussels, and squid tentacles.

The pizza is strong on visuals, making it perfect for attracting attention on social media, and the flavour is said to be equally impressive, with generous chunks of seafood and cheese delivering exciting contrasts in taste and texture.

Izakaya are often referred to as “Japanese taverns” in English, due to the fact that they serve up alcohol with a wide variety of small dishes designed to pair well with drinks. With Kaisen Monogatari specialising in seafood – the name literally translates as “seafood tale” – the sushi pizza is a novel way to showcase its expertise in the field, or should we say “waters”, while acting as an entry point for diving into more of its alluring offerings.

A slice of Sushi Pizza is a fun way to feast on seafood in the heart of Osaka, and it has all the ingredients to become a kaisen monogatari of your very own for you to recount to friends and family back home.

Restaurant information
Kaisen Monogatari Midosuji Store / 海鮮物語 御堂筋店
Address: Osaka-fu, Osaka-shi, Chuo-ku, Dotonbori, 1-10-7 Bonchi Building 4F
大阪府大阪市中央区道頓堀1-10-7 ぼんちビル 4F
Open 5 p.m.-11 p.m.
Website

Source, images: Press release
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133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors

Kayanoya’s Satoyama Cookies give you four flavors for a snack session unlike any other.

The other day, we found ourselves thinking “We want to eat some cookies.” In and of itself, that’s not at all an unusual condition for us to be in, but on this day we wanted specifically to eat some Kayanoya cookies.

Kayanoya is a company that was founded all the way back in 1893, and as you might expect from that, they make use of some characteristically Japanese ingredients in their cookies, such as matcha green tea and black sesame. Kayanoya isn’t a dedicated confectioner, though. They’re primarily a producer of dashi, Japanese soup stock, and yes, they have dashi cookies too!

▼ Some Kayanoya shops even have a counter where you can get cups of piping hot dashi soup (だしスープ).

The dashi cookies are part of the four-flavor Satoyama Cookie set. Satoyama is a Japanese word referring to farmlands adjacent to foothills and forests, and that retro rural community aesthetic is present on the box lid.

The 16 cookies inside are arranged neatly in their own little compartments, and we started our tasting with the matcha and black sesame cookies.

Fancy Japanese cookies tend to be crisp and a little crumbly in their texture, and that’s true of Kayanoya’s. Thankfully, they go easy on the sugar in the recipe, leaving the matcha and black sesame plenty of room to be the stars in their cookies’ flavor profiles, and they’re both delicious, in a sophisticated way.

Now, though, it was time for things to start getting unusual, and even before we got to the dashi cookie, we had a shichimi one to try.

Shichimi is a piquant allspice whose name translates literally to “seven flavors.” The exact mix of ingredients varies from maker to maker, but red chili powder is always present, and sesame and sansho, an aromatic type of Japanese pepper with bitter notes, are also regularly members of the shichimi team.

▼ Somewhat confusingly, Kayanoya’s shichimi cookies have black sesame sprinkled on top of them, while the black sesame cookies do not.

Since this is still a cookie, we wondered if Kayanoya would perhaps use just a touch of shichimi for a little spicy accent to an otherwise sweet flavor. But nope, just like with their matcha and black sesame cookies, the taste is crafted so that you really do taste shichimi more than anything else, and this is an honestly spicy cookie that little kids probably won’t enjoy, but adults with adventurous palates will.

And finally, we come to the dashi cookie.

Dashi is a bit of a catchall culinary term, and most commonly indicates a type of fish broth that makes heavy use of bonito stock. However, while Kayanoya does make fish-based dashi, for their dashi cookies they instead use their vegetable dashi, which is fish-free and instead made with onion, carrot, cabbage, celery, and garlic.

▼ This was reassuring, since we’ve had some bad experiences with fish-based desserts.

By this point, we knew that the primary flavor of the vegetable dashi cookie was going to be dashi, but which of those five veggies would come to the forefront? We got our answer immediately, as we took a bite and immediately had the sensation of onion firing up our taste receptors.

Now, “onion cookie” might sounds like a cruel prank you’d play on an unsuspecting person who’s craving something sweet, but since we knew ahead of time that it was going to taste like vegetable dashi, the flavor wasn’t bad at all. It actually reminded us of the consommé flavor that’s the standard for Japanese potato chips, except here the supporting flavor underneath it is the buttery baked cookie dough, not an oily fried chip.

With their combination of unique flavors and high quality, the Satoyama Cookie set (which is priced at 2,268 yen [US$15]) is proving to be a hit. It was actually all sold out when we first swung by a Kayanoya store to pick some up, but that was right before Mother’s Day so it was a prime gift-buying weekend, so they should be easier to find now.

Related: Kadonaya location list
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