There’s “need” and then there’s Target “need.”

Need

Actual definition: Something you require because it is absolutely necessary.

What it means at Target: Something you just saw at Target that you've suddenly decided you cannot live without.

Bull's-Eye

Actual definition: The center of an archery target.

What it means at Target: A form of hypnotization, something you see and must follow.

Mike Mozart / Creative Commons / Via Flickr: jeepersmedia

Actual definition: A form of currency.

What it means at Target: A dedicated spot that unconsciously draws you in.

Actual definition: A way to measure the passing of existence.

What it means at Target: A way to measure the passing of existence that disappears once you walk inside.