Enjoy guilt free chocolate indulgence … with chocolate incense!

You may not be able to taste the sweetness, but you’ll certainly feel like you’re surrounded by chocolate, and without the calories too!

Who doesn’t love the scent of chocolate, right? Well, you can now indulge in that sweet smell to your heart’s content with this unique product from Japanese incense maker Koukando. The Osaka-based company that has been creating incense-related products for over 130 years will be offering their new “The Memories of Scent: Chocolate (jumble pack)” incense starting February 1, just in time for Valentine’s Day, when everything turns chocolate-themed in Japan

This is actually the third in their line of  “Express your thoughts with scents of precious meories” incense products, of which previous items included coffee and mikan (mandarin orange). According to Koukando, the concept behind this product series, is the sharing of fond everyday memories, as the incense in this line is designed as offerings for ancestors (as opposed to personal recreational use).  They apparently took in customers’ opinions on over 50 different scents before deciding on chocolate as a smell that people associate with pleasant memories and something that you would give to loved ones. The scent specifically is supposed to be that of sweet milk chocolate.

 

 

▼ The packaging definitely makes it look like a box of chocolates instead of incense.

The incense will be available next month at a price of 850 yen (US$7.42) a box at mass retailers, buddhism and incense related shops and online as well. If you want to immerse yourself in the sweet smell of chocolate,

 

 

 

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