Lotte teams up with Your Name producer for new video starring Japanese sweets as anime characters

A story of young love intertwined with 70 years of delicious Lotte products.

Lotte has been satisfying sweet cravings around the country for 70 years now, and to celebrate their anniversary they’re now going big with a new anime clip created with the help of some of the biggest names in the industry.

Providing music for the video is famous rock band Bump of Chicken, with their latest single “Shinsekai” playing as characters created by Studio Bones dart around the screen.

Centred around a young boy and girl meeting in a candy store, 17 of Lotte’s sweets brands also appear in the clip, anthropomorphised by the artists at Studio Bones, the same anime studio that produced series like Soul Eater, Ouran High School Host Club, and My Hero Academia. And to top it all off, the whole thing is produced by Genki Kawamura, who was one of the producers on Makoto Shinkai’s hugely successful anime movie Your Name.

Take a look at the beautiful video below and see how many Lotte brands you can spot!

With so much going on throughout the video, the near-four-minute long clip passes by in moments. But by the end, the boy finally gets to reunite with his crush, presenting her with a bar of Ghana, the chocolate that brought them together during their first chance encounter.

▼ Handling the design for the main characters is Yuki Hayashi, who worked on My Hero Academia.

Interspersed amongst all the action are cameos from some of Lotte’s best-known brands. There’s a four-piece male singing and dancing unit, modelled on a popular rock and roll band and comedy group called The Drifters, who once fronted for the Beatles in Japan in the ’60s.

▼ These guys are Lotte’s Ghana chocolate bar series come to life, with dark, milk, white, and roasted milk varieties.

▼ Also appearing are Coolish ice cream flavours, as a group of dancing cheerleaders.

Other notable appearances include cute character logos come to life like the kimono-clad Koume chan from the Koume plum confectionery brand, and the koalas from hugely popular Koala’s March bite-sized cookie snacks.

After watching the new Lotte commercial, we have to admit we’ve now got a hankering for something sweet. Time to reach for a pack of Lotte’s anime “Gum Boys”, who fight as samurai warriors from the Shinsengumi to protect a tooth that claims to be a high school girl.

Source: PR Times
Featured image: YouTube/ロッテチャンネル
Insert images: PR Times, YouTube/ロッテチャンネル

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