KitKat releases new Japanese plum flavor to celebrate Japan’s most beautiful winter flowers

Ume sweets prove there’s more to seasonal desserts than just sakura.

No sooner does the midwinter chill begin to fade than Japan starts looking forward to the spring sakura season, and sakura dessert season too. But before the cherry blossoms arrive there’s another beautiful flower that’ll be blooming across the country, and it’s getting a sweet treat of its own.

February is when Japan’s ume (plum) trees start to blossom, and in anticipation of the annual event Nestle Japan is now selling a special ume-flavor KitKat.

全国いっせいに
1月18日、開花予定です

スーパーマーケットで
満開の #キットカット 梅味が食べ頃となりそうです pic.twitter.com/q5yVa7bQsX

— キットカット (@KITKATJapan) January 11, 2021

To clarify, these are not to be confused with the umeshu (plum wine) KitKats from a few years back. Ume’s taste is somewhere between that of a western plum and apricot, with a complex mixture of sweet and tangy notes. The ume KitKats incorporate the flavor both inside and out, with an ume chocolate coating and ume powder cream interspaced with the cookie wafers.

【期間限定発売中】

満開の #キットカット 梅が食べ頃です

さっぱりと、甘酸っぱい上品な梅の味わい
“キットカット”のサクッサク食感と一緒に楽しんで。

発売店舗：全国のスーパー pic.twitter.com/EJbQV8gjQd

— キットカット (@KITKATJapan) January 26, 2021

The ume KitKats are on sale now, and can even be purchased online through Rakuten here for 324 yen (US$3.15) for a 13-piece pack. They’ll only be available for a limited time, one which isn’t likely to be very long given ume’s brief moment in the spotlight before the sakura become the center of attention, but if you want proof that plum blossoms can be just as beautiful as their more famous cherry counterparts, these breathtaking photos should do the trick.

Source, featured image: Twitter/@KITKATJapan
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