KFC Japan’s “The American Burgers” include a pile of guilt
KFC set out to recreate the image of three parts of the U.S. in sandwich form, and it looks like they hit at least one bullseye.
People in Japan are well aware that KFC originated in the U.S. Seeing as how Kentucky doesn’t get a lot of international tourists or pop culture attention, though, very few Japanese people have any strong impression of Kentucky Fried Chicken’s home state, to the extent that most Japanese people call KFC itself simply “Kentucky.”
So for the trio of sandwiches KFC Japan is adding to its menu, collectively named “The American Burgers,” they’re picked three other parts of the U.S. for their themes, saying that they want for them to be edible expressions of the image of America. That might sound like a challengingly abstract goal, but they might have nailed it with their Las Vegas “burger.”
I’ve put “burger” in quotes since it usually implies a sandwich with a either a ground meat patty or a bun, but the Las Vegas Style Double Down Fillet Burger has neither. Instead, it’s a pair of boneless fried chicken pieces being used to sandwich onion rings, a cheddar cheese slice, what appears to be a large dollop of mayonnaise, and a drizzle of barbecue glaze. KFC Japan describes the combined effect as “a guilty flavor,” and it absolutely looks like the sort of extravagant decadence one would wallow in while visiting Vegas, right down to the inevitable soul-searching self-questioning “Should I really have done that?” afterwards.
The other two members of the The American Burgers trio are less likely to trigger a review of your life choices, though they’re both definitely heavyweight meal options too. Picture above, the New York Style Onion Ring Fillet Burger scales itself back to one piece of boneless fried chicken and has a bun, but does keep the onion rings and cheddar cheese. The other key ingredient here is a garlic sauce which KFC boasts combines the umami properties of bacon and onion, with the goal of the sandwich, KFC Japan says, being to to deliver a hearty meal evocative of a New York diner.
And last, there’s the Texas Style Spicy Avocado Filet Burger. This one ditches the New York sandwich’s onion rings and garlic sauce, and instead gives you a diced avocado filling. This is sort of an unusual choice, linguistically/geographically speaking, since in America a burger with avocado is usually called a “California burger.” KFC Japan says the avocado filling is inspired by guacamole, but with an extra spicy kick added to it, and that Texas was chosen for the name as a symbol of guacamole’s popularity across the southern U.S.
With guacamole being at least as popular in California as it is in Texas, and having been introduced to the U.S. via Mexico, the “Texas” theming still feels a little off, and while New York is famous for its delis, it’s not necessarily any more known for diners than other large American city. Still, full marks to KFC Japan for capturing the excitement-to-potential-regret roller coaster of a Vegas bender in sandwich form.
The New York and Texas American Burgers are both priced at 580 yen (US$3.75), while the Vegas one is for higher-rollers at 790 yen. They’ll all be on sale for a limited time at KFC Japan branches starting May 27.
Source: KFC Japan via Shokuhin Sangyo Shimbunsha via Kinisoku
Images: KFC Japan
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