Twentythree

Super Happy! Challenge gives us two unforgettable products that deserve a place in convenience store history.

If you’re hungry and in the mood to try convenience store food, Lawson is the place to go right now as the chain is currently upsizing some of its most popular products for free.

▼ Popular items in the “Super Happy! Challenge” lineup include oversized versions of onigiri, sandwiches, and the Premium Roll Cake.

In amongst the offerings are two surprises we weren’t expecting, and rather than being happy to see them, we had a hunch they might be too extreme for anyone’s liking.

▼ The “Too Sour” Salted Lemonade (228 yen [US$1.43]) and the “Too Sweet” Drinkable Chilled Zenzai (298 yen).

According to Lawson’s official website, the Too Sour version of the chain’s Salted Lemonade contains twice as much lemon juice as the previous version, while the Too Sweet version of the Drinkable Chilled Zenzai is made with twice as much red bean paste as the original product.

▼ Zenzai is is a traditional Japanese sweet made from sweetened red beans and usually served with mochi (rice cakes).

Reading the descriptions alone, it’s hard to tell just how extreme these drinks really are, so our reporter P.K. Sanjun bought both the regular and upsized versions of each for a taste test back in the office.

▼ Starting with the regular Salted Lemonade, it wasn’t especially sour – in fact, it tasted more like a lightly salted lemonade than anything intensely citrusy.

Then he took a sip of the Too Sour Salted Lemonade…

▼ Waaaaa!

P.K. could hardly get his words out, but when he finally unpuckered his lips he managed to say, “Wow. This stuff is unbelievable.“

It wasn’t just that it was more sour – the entire flavor profile felt completely different. To try and describe it, P.K. says it’s like tasting the difference between water and tea and then tasting the difference between water and cola, which is where the Too Sour Lemonade sits. The taste, texture and intensity is on a whole other scale compared to the regular version.

▼ It was so intense he couldn’t even finish the drink, so he moved on to the regular Drinkable Chilled Zenzai.

It had a pleasantly balanced sweetness that was fairly refined and P.K. had absolutely no complaints about the flavour. Then he took a sip of the Too Sweet Drinkable Chilled Zenzai…

▼ Tooooooo sweeeeeet!!!!!!!!

The sweetness was absolutely relentless. It was the kind of sweetness that burns its way down your throat in an aggressive manner and it was so strong that P.K. dare not take another sip.

After trying the drinks, P.K. was surprised to find that in both cases, he actually preferred the original versions. They felt more balanced and, frankly, more enjoyable to drink.

▼ P.K. gives both of these two thumbs down.

Although the drinks themselves were too extreme for P.K.’s palate, he was impressed by Lawson’s marketing. In choosing to go overboard with the sourness and sweetness levels, this campaign serves to highlight just how good the original versions are. It also proves that you really can have too much of a good thing, and so sometimes, just sometimes, upsizing your favourite products or flavours may not be all it’s cracked up to be.

Everyone’s palate is different, though, so if you’d like to test yours against the extreme ends of the spectrum, the drinks will be on shelves for a limited four-week period from 2 June.

Photos ©SoraNews24
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Critical Hit-flavor ice cream and Mimic containers among the sweet adventures waiting at Baskin-Robbins.

Generally speaking, customers wouldn’t be happy to see slimes at the restaurants and sweets shops they visit. But just like your kindergarten teacher told you, capitalization is important, and so the appearance of Slimes at Baskin-Robbins Japan is a cause for joy across the nation.

Yes, the mascot monsters of the Dragon Quest video game franchise have drawn near to Thirty-One, as Baskin-Robbins is known to fans in Japan. Among the treats that made their debut on June 1 is the Slimes Draw Near Ice Cream Cake.

This 11.5-centimeter (4.5-inch) diameter cake features a two-tiered Slime Island with edible frosting Slimes, decorative paper ones, and a command window-style chocolate plate with a message of your choice written on it (the one in the above photo announces “Papa has reached level 31!”). The cake’s interior is made up of four different flavors of ice cream: Double Chocolate, Caramel Ribbon, Strawberry, and Popping Shower, the last of which is so deeply loved in Japan that Baskin-Robbins had to remove it from the voting in their popularity polls.

Arriving at the same time as the Slime cake is a new ice cream flavor called Critical Hit Golden Pineapple Lemonade (or Kaishin no Ichigeki Golden Pine Lemonade in Japanese) that tips its hat to Dragon Quest’s RPG gameplay mechanics.

The looks here are a little deceiving, as the sky-blue sorbet here isn’t the Ramune/Blue Hawaii flavor usually associated with this color in Japan, but instead is a lemonade-flavor sorbet, while the yellow is golden pineapple sorbet. The “critical hit” comes from the red ribbons of sour lemon flavor and the mixed-in pieces of Baskin-Robbins Japan’s newly crafted pachishuwa/“fizzy popping” candies, giving this refreshing new ice cream flavor a stimulating kick too.

▼ The introductory video even features the Dragon Quest critical hit sound effect, plus pop-up damage scores of 31, 310, and 3,131.

Of course, Baskin-Robbins’ whole deal is that they have a bunch of different flavors, and if you’re in the mood for far more than just one, there’s a Dragon Quest 40th Set (since this year is Dragon Quest’s 40th anniversary) that puts eight ice cream flavors of your choice inside a Mimic. Each flavor comes in a special cup with Dragon Quest overworld map pixel artwork, and the bundle also includes a Popping Shower Slime keychain.

▼ In order to lure in gold-seeking adventurers, Mimics usually disguise themselves as treasure chests, but here in the real world is there any container more tempting than a box filled with ice cream?

And finally, for those focused enough to only need one scoop of ice cream, or perhaps those cultured enough to always want whipped cream and sprinkles, there’s the A Slime Draws Near Battle Sundae, which includes one of 10 random decorative character illustrations.

The Battle Sundae is priced at 580 yen (US$3.75), the Slime cake 4,300 yen, and the Mimic box 3,000 or 3,500 yen, depending on whether you choose small or regular-sized scoops of ice cream. The Dragon Quest collaboration is scheduled to run until June 30.

Source: Baskin-Robbins Japan via Otakomu
Top image: Baskin-Robbins Japan
Insert images: Baskin-Robbins Japan (1, 2, 3)
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You can haul back thousands of yen worth of ramen, rice, and snacks for a fraction of the price.

Expanding its reach with additional sub-brands, one of Japan’s big-three convenience stores, Lawson, opened the doors to L Minimart, its first “mini supermarket”, on May 28 in Kodaira, Tokyo. Excited to learn more about what this new brand will entail, our Japanese-language reporter Mr. Sato joined the crowd of the roughly 200 people who wanted to be among the first to step through the store’s doors on the day of its opening.

Mr. Sato arrived early enough that he was able to line up, peruse the store, and complete his shopping without any significant wait time or issues, but by the time he was wrapping up his visit, other prospective customers were being told that they would likely have a one-hour wait to enter.

As Mr. Sato walked back from the store to the nearest train station (Kodaira Station), he couldn’t help but look down at some of his recent purchases. In commemoration of the opening, he discovered the store was selling two types of lucky bags, also known as fukubukuro: one full of food and the other stuffed with snacks, and both priced at 1,080 yen (US$6.76) per bag.

Longtime readers may be familiar with our annual report on the New Year’s fukubukuro that go on sale at all manner of stores in Japan, but they’re not an uncommon sight to see throughout the year too, particularly if the store is involved in some sort of celebration or campaign.

A lot of times when good deals like these crop up, the amount of bags that each customer can purchase is limited, so Mr. Sato was pleasantly surprised to find out that there were no official limits in place. However, he soon realized one of the unwritten limits: your arm strength.

▼ Mr. Sato only picked up one of each.

While the snack bag wasn’t so bad, the food one slowly began to feel like an iron block hanging at the end of his arm, leaving him to adjust his grip regularly, and making him pretty tired after the whole ordeal was over. He couldn’t help but wonder what it might be like for customers who are more advanced in age, and how they might struggle to haul their lucky bag back to their houses.

Arriving home, he quickly stepped on the scales for a base reading, before picking up the food lucky bag, filled with curiosity. How heavy was it exactly?

It turned out that the bag weighed an impressive 3.3 kilograms (7.3 pounds), so it was no wonder he was feeling a little drained.

Spreading out the contents of the bag, he discovered that there were a total of 15 items:

1.  Ciscorn Frost Cereal – 421 yen
2. Hakubaku Fragrant Barley Tea (52 bags) – 270 yen

3. Acecook Super Cup Sauce Yakisoba – 259 yen
4. Acecook Seaweed Ramen – 254 yen
5. Kyusyu Sanpodo Kurumeshi Ramen – 254 yen
6. Myojo Hyobanya Salt Yakisoba – 159 yen
7. Kyusyu Sanpodo Nagasaki Champon – 254 yen

8. Hachi Shokuhin Tappuri Carbonara – 226 yen
9. Hachi Shokuhin Tappuri Meat Sauce – 226 yen
10. Ajinomoto Marudorigara Soup – 400 yen
11. Mama Hayayude FineFast Four Minutes – 320 yen
12. House Shokuhin Curry-ya Curry (Medium Spice) – 130 yen

13. Sato no Gohan New Standard Microwaveable Rice – 307 yen
14. Sato no Gohan Microwaveable Rice – 200 yen
15. Ajinomoto Pure Select Rich and Tasty 65 Percent Calorie Cut Mayonnaise – 280 yen

Just a single fukubukuro contained food worth an impressive 3,960 yen, making for a saving of 2,880 yen.

The snack bag also contained 15 items:

1. Kameda Seika Kotsubukko Bitter Caramel Rice Snack – 216 yen
2. Lotte Pie no Mi Share Pack – 300 yen
3. Ginbis Shimi Choco Corn Matcha – 328 yen

4. Yamazaki Biscuit Chip Star Lightly Salted – 100 yen
5. Morinaga Seika Pote-long Salt Flavor – 110 yen
6. Pringles Consomme and Onion – 160 yen

7. Iwatsuka Seika Black Soybean Rice Crackers – 260 yen
8. Hizatsuki Shrimp Rice Crackers – 200 yen
9. Yamayoshi Seika Wasabeef Potato Chips – 160 yen
10. Nissin Coconut Sable Cookies – 162 yen
11. Kasugai Xylicrystal Milk-Mint Candies – 200 yen
12. Fujiya Ginza Kamadashi Cheesecake – 300 yen

13. Tohato Poteko Tasty Salt Flavor Potato Ring Snack– 173 yen
14. Koikeya Sour Mucho Chips Refreshing Plum Flavor – 140 yen
15. Oyatsu Company Baby Star Giant Ramen Scorched Soy Sauce Scented Festival Stall’s Grilled Corn Flavor – 152 yen

Totaling 2,961 yen, the whopping grand total of the food’s worth is 6,921 yen, which meant a saving of 4,761 yen.

Having paid just 2,160 yen for the two bags, the results were well worth the money spent.

While many people have likely missed out on the opportunity to go and purchase one of these lucky bags, it appears that L Minimart has plans to open more stores in the future, with one coming to Itabashi, Tokyo, on June 12, and another to Hiratsuka, Kanagawa, on June 26, so when one happens to open up near you, be sure to grab these lucky bags.

Store Information
L Minimart Kodaira Nakamichi-ten / Lミニマート 小平仲町店
Address: Tokyo-to, Kodaira-shi, Nakamachi 251, Excellence
東京都小平市仲町251エクセレンス
Open: 7:00 a.m.–11:00 p.m.

Related: L Minimart
Photos ©SoraNews24
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Bring Totoro and the gang to work with cleverly concealed character details. 

One of the things we love about Studio Ghibli is the way its movies appeal to people of all ages. Even My Neighbour Totoro, which might seem like a children’s movie, with its child protagonist and fantastical characters, has wider themes of familial love and rural ideals that strike a chord across generations, garnering fans that range from toddlers through to businessmen.

In fact, toddlers who first watched the film when it was released in 1988 would now be in their 30s, making them a prime customer for Totoro nostalgia. This is a market that the studio’s specialty retail chain, Donguri Kyowakoku, is now catering to with a new release of My Neighbour Totoro neckties.

The My Neighbour Totoro Necktie 26 Spring Summer collection consists of eight silk ties, in four designs.

▼ The first design, “Nut Stripe“, comes in two colourways – navy and wine.

This tie features the adorable movements of Totoro toddling around with fallen acorns, incorporated into a neat diagonal stripe pattern.

The design might be playful, but its subdued colours make it suitable for people of all ages, from young adults to seniors.

▼ Next up, we have Clover Check, also in navy or wine.

This design features a sophisticated check pattern, with a scattering of clovers and subtle appearances from the white Small Totoro.

▼ Look closely and you’ll see a little Soot Sprite perched on a clover leaf!

▼ The third design is Circle Dot, in blue or navy.

This lovely design has small Totoros peeking out from clusters of tiny, neatly arranged dotted circles.

Like all the ties, you wouldn’t know there was a character hiding out in the design when viewing it from a distance, but up close you can appreciate all the fine details.

▼ Finally, we have Acorn Check, in turquoise or blue.

Based on a traditional Japanese checkered pattern, this design features Totoro and acorns scattered in a balanced and cleverly concealed way.

This design is said to evoke a sense of nostalgia while maintaining a modern, contemporary Japanese aesthetic.

Every tie comes with a Studio Ghibli tag, so you can keep your love for the studio close to your heart…

▼ …and a sweet gift box, which is ideal for Father’s Day gift-giving.

With so many cleverly disguised character details, these ties are a great way to bring Totoro and the gang to work while maintaining a polished and professional appearance. They’re only available while stocks last, though, both online (links below) and at Donguri Kyowakoku stores in Japan, priced at 9,350 yen (US$58.47) each.

Source: Donguri Kyowakoku
Featured image: Donguri Kyowakoku
Insert images: Donguri Kyowakoku (1, 2, 3, 4, 5, 6, 7, 8)
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