Japanese sesame oil brand heats up their PR with love drama starring hot, fragrant, oily boys

Our lovestruck heroine is caught between two gorgeous men whose sweat smells exactly like Kadoya’s sesame oil. Traditional advertising extolling the quality of your product will only go so far with today’s hyper-critical consumers. Now companies will do anything they can to stand out in the crowd, resorting to such complicated measures as telling people […]

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