Lawson convenience stores now sell see-through pudding in Japan 【Taste test】

New “Can You See It? Purin” sends a clear message to the taste buds.

Japan loves to take Western sweets and give them a new twist, and that’s what they’ve done with “purin“, the egg-based flan dessert that also goes by the name “crème caramel” overseas.

The sweet is so beloved here you’d be forgiven for thinking it was a Japanese-born specialty, and now there’s a new product to confuse us even further: See-through Purin.

▼ Its official moniker is: “Tokushima Sangyou Mietemasuka? Sukeru Purin Sukeru Karameru Tsuki” (“Tokushima Industries: Can You See It? Transparent Pudding with Clear Caramel“)

This isn’t the first time for us to see through a purin — Family Mart released a similar dessert last summer — but it is the first of its kind from rival chain Lawson, who added it to their shelves on 28 January. 

▼ Like the Family Mart version, the Lawson pudding is totally transparent, and comes with a sachet of equally transparent caramel sauce.

Sliding the pudding out of its case and onto a plate, we were immediately impressed by its transparency. Although it spread out comfortably after its release, it managed to just hold its shape with remarkable aplomb, resembling a watery jelly.

To our surprise, the caramel sauce really was as clear as the purin, so much so that after pouring it on we couldn’t see it.

▼ It certainly looked remarkable, but…how would it taste?

Judging on looks alone, we were expecting the taste to be as bland as water, but when we scooped up a mouthful, the most remarkable thing happened.

▼ It tasted like purin!

The caramel flavour made its presence known on the taste buds, and though it was lighter and more refreshing than a traditional caramel flan, it tasted distinctly like it!

The characteristic sweetness of real pudding and caramel invigorated the taste buds, while the soft, jelly-like texture gave it a unique freshness.

It was a mind-bending dessert that fascinated our taste buds with every bite, and we greedily gobbled it up in no time. This is one treat you really have to try while you’re in Japan, but it’s only available for a limited time at Lawson stores around Japan, priced at 228 yen (US$1.47).

Related: Lawson
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