Japanese vocaloid Hatsune Miku takes the reins from Scarlett Johansson in new shampoo commercial

Check out Hatsune Miku showing off her shiny tresses without her signature twin tail hairstyle.

There’s nothing an animated vocaloid can’t do. When it comes to virtual idol Hatsune Miku, she can be found gracing the ancient art of ukiyo-e woodblock prints, supporting Lady Gaga on tour or appearing live on David Letterman, and now she’s teaming up with Hollywood actress Scarlett Johansson for a brand new television commercial, promoting a shampoo that’s said to give you beautiful, gleaming straight hair.

▼ Take a look at the new ad below.

At the beginning of the clip, Miku is inspired by Scarlett’s flowing locks in a LUX ad and decides to untie her signature twin-tails and let her locks fly free, breaking from the look she’s maintained since her debut nine years ago.

She then appears on stage with her new straight hairstyle, singing the theme song “Mirai Jokyoku” (“Future Overture“) by Mitchie M., receiving rapturous applause from the audience.

Back in her dressing room, she receives a voicemail from the Hollywood star, who says, “Hi, Miku. It’s Scarlett. Being true to who you are makes all your dreams possible.”

Then at the end of the clip, Miku appears in a LUX shampoo commercial of her own, walking amidst a pink-hued townscape with her knee-long locks flowing behind her, in identical poses used by Scarlett when she starred in advertising for the popular brand.

The promotional clip can be viewed on the LUX website dedicated to Hatsune Miku’s special campaign, with the commercial airing on Japanese television from 31 August. While the brand claims that users of their product can enjoy shiny, straight hair, they make no promises when it comes to getting Miku’s fabulous aqua-coloured hair!

Source: Net Lab
Top Image: YouTube/LUX Official Japan
Screenshots: YouTube/LUX Official Japan

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