Coca-Cola Japan unveils special New Year’s kimono bottle for 2019 with hidden boar on the packaging

06:16 cherishe 0 Comments

Limited-edition bottle celebrates the upcoming Year of the Boar.

Over the years, Coca-Cola has been producing some of its most unusual and sought-after bottles in Japan, with locals and visitors scrambling to get their hands on all the limited-edition varieties, especially the stunning regional-exclusive releases.

The famous brand also does big business with its seasonal packaging, bringing out fall leaf designs in autumn and cherry blossom bottles in spring. Last year, they released a New Year’s design for the start of 2018 and now Coca-Cola have just announced they’ll be continuing the tradition with a 2019 bottle too.

Featuring the festive white, red, and gold colours of a Japanese New Year, the design will be adorned with a variety of plum blossoms, which are often used as decorations during the New Year period. A symbol of beauty and an early harbinger of spring that people look forward to seeing in January and February, these plum blossoms add a celebratory element to the new coke bottle, making it perfect for festive get-togethers.

According to Coca-Cola, the glossy, brightly coloured finish on the bottle also serves to resemble the exquisite cloth of a kimono, which many people choose to wear when attending traditional events and festivities at the start of the year.

Seeing as 2019 is the Year of the Boar, Coca-Cola have decided to add a wild pig into the design as well. The animal is carefully hidden amongst the blossoms, though, so people can have fun searching for it!

▼ Can you spot the boar in the design?