H&M Just Hired Its First Hijab-Wearing Model And She's Awesome

Mariah Idrissi is giving us serious “yaaass queen” vibes.

This is Mariah Idrissi. She's one of the gorgeous new models featured in H&M's latest campaign.

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She's the first-ever hijab-wearing model featured by the brand.

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The 23-year-old London native was discovered by the Swedish brand after her casting-director friend Coralie scouted her.

Oh, her day job? Idrissi runs Salon Marrakesh, a Moroccan-inspired beauty salon, where customers can come in for henna tattoos, beauty treatments, and special halal nail polish manicures.

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Being cast in such a big campaign "means a lot," Idrissi told BuzzFeed Life. "H&M is such a huge retailer, and to finally have someone Muslim in hijab representing the brand is amazing to show."

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