Japan’s Zelda: Hyrule Lifestyle merch includes Master Sword umbrella, “secret” music sound sensor

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Make your everyday life a little more legendary with a Hylian shield shoulder bag and other Nintendo nods.

Merchandiser Banpresto’s Ichiban Kuji lottery system is an unusual sales framework. The way it works is customers walk into a 7-Eleven convenience store or participating bookshop, arcade, or specialty store that sells the raffle tickets, pay the fee, and win a randomly determined prize.

Of course, in order to convince people to go for something without knowing exactly what they’re going to get, Banpresto has to offer some pretty tempting prizes. In the past, those have included adorable sleeping bag Pikachus and R2-D2 cookware, and now Ichiban Kuji is teaming up with video game giant Nintendo’s Legend of Zelda franchise.

Many of the prizes may look like miniature toys in the tweeted photo, but they’re actually all practical items even adult fans can use in their daily lives, in keeping with the collection’s name of Hyrule Lifestyle. Those Hylian shields, for example? They’re really 35-centimeter (14-inch) single-strap shoulder bags. Wondering why the Master Sword looks shorter than usual? Because it expands into an umbrella.

The pixilated heart is, in fact, a serving dish that measures 20 centimeters in length. At the top right of the photo are rubberized key chains and key covers, the coolest of which turns your key into a sword that original 8-bit Link is thrusting. There are also card cases for IDs or train passes, drinking glasses, and a Breath of the Wild alarm clock that wakes you with Zelda’s voice.

But the most imaginative prizes are actually the two nondescript boxes, one green and the other brown. They’re sensor-equipped speakers that you can rig to go off when you open a door or drawer, and they play either the iconic, instantly recognizable pieces of music that have accompanied opening a treasure chest or finding a secret passage in the Zelda games for decades.

The Legend of Zelda: Hyrule Lifestyle Ichiban Kuji campaign starts on May 20, and, as is the norm for Ichiban Kuji, will continue for an undisclosed amount of time or until all prizes have been claimed. This iteration is priced at 620 yen (US$5.60) per play (Rupees not accepted as payment).

Source: Banpresto via Hachima Kiko
Featured image: Twitter/@ZeldaOfficialJP



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