Chinese ad for laundry detergent is remarkably racist

Qiaobi detergent promises to fight stains and wash away any faith in humanity you might be feeling at the moment.

A commercial for Qiaobi laundry detergent has been making waves on the Internet for its amazingly blatant racism.

In the video a woman is greeted by her significant other who I guess is an artist given the multicolored paint he is speckled with.

Clearly in the mood for love his advances are thwarted when she suddenly shoves him face-first into a washing machine.

When the cycles are complete she opens the lid and out pops a Chinese man with a pale complexion and vibrantly white T-shirt. Now that’s what I call ethnic cleansing!

According to website Shanghaiist, this commercial was aired on television and before movies in cinemas earlier this month before going viral online for obvious reasons.

By now, you might be wondering who in their right mind would come up with something like this. Well, it would appear that this commercial is a frame-for-frame rip-off of an Italian commercial for the detergent Coloreria circa 2007.

This time, however, the woman replaces her slovenly Italian partner with a black man built like a gladiator.

Now, since we’re pointing the finger of racism the Italian ad shouldn’t be excused simply because the discrimination is pointed the other way. However, they at the very least accentuate the first man’s droopy underwear and poor hygiene against the second man’s cleanliness and physique – all factors that are independent of their respective races.

The Qiaobi ad, however, uses a handsome black man from the get-go meaning that the sole “correction” of the detergent was his race…and a little paint.

Whether the makers of the Chinese ad were simply being naive to racial sensitivity, or they actually have a twisted sense of skin color’s worth still isn’t clear. However, given that this white-clothing detergent ad is a knock-off of a pre-existing ad for colored-clothing detergent, I’d wager no ill will was intended but it was just a horrendously poorly made commercial.

Source: Shanghaiist
Top image: Facebook/Shanghaiist
Inseert images: Facebook/Shanghaiist, YouTube/landam

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